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Brain
The Brain of an Entrepreneur
The aspects that make them most creative may also be their biggest risk.
By
Michael A. Freeman
,
Harris Eyre
and
William Hynes
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What Do Neurons and Snowflakes Have to Teach Us About AI?
The fact that no two are alike could be the key to designing AIs that can adapt to change.
By
Jonathan Grinstein
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Neuromarketing: The Booming Business of Pushing People’s Buttons
Major corporations are applying the lessons of cognitive neuroscience to get the American public buying.
By
Paolo Pontoniere
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The Promise of Pills that Do Nothing
Open-label placebos may defy logic, but scientists explore promising new treatment possibilities.
By
Beryl Lieff Benderly
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Neuroaesthetics: Mental Health Facilities of the Future
An emerging trend in interior design reframes the built environment as a way to help people flourish.
By
Rina Diane Caballar
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Robots Untangle Hallucinations from Parkinson’s Disease
Hallucinations are a surprisingly common symptom of Parkinson’s, and new research suggests a way to map and potentially treat them.
By
David Levine
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PROFILE
A Hero Behind the VR Headset
Walter Greenleaf won’t stop until virtual reality and extended reality reach their full potential in health care.
By
LaVonne Roberts
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Artificial Intelligence Is Learning to Manipulate You
While AI may not end the world the way sci-fi writers imagine, it may very well pull your strings in the near future.
By
Matthew Hutson
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How to Jumpstart Time After the Pandemic Pause
Our perception of time is fluid. Here are ways to optimize your relationship with time.
By
Robin Blades
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The Neuropolitics of Extremism
New research may shed light on political polarization—and how we could protect against the incitement of violence.
By
Jason Socrates Bardi
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